The next time you research your Audi model of choice, you may notice a new feature. The luxury automaker recently became part of the Carfax Service Link program which helps car shoppers see the service information reported to the website. The information is used as free advertising on the vehicle history reports section of Carfax. The best thing is that your local Audi dealership can participate in the Carfax Service Link program for free.

Audi dealers will undoubtedly want to participate in the Carfax Service Link program because when they do, their contact information is displayed next to each service record. This helps dealers keep vehicles in their service cycle. Currently, about 6,000 dealers of various brands participate in the program. And since millions of car buyers rely on the Carfax website for their research, participating in the program gives dealers more exposure to potential customers.

Vito DiMarco, a sales manager at a New Jersey Audi dealership, said the Carfax program has a “tremendous impact on revenue” from the dealership’s service bays. He states that many of his first-time customers came to his facility simply because they saw it advertised on the Carfax Vehicle History report they received online. Joining the program, he said, “was one of the best decisions we made to help expand our customer base and make more money on the service side.”