Audi has successfully become the first automaker to create and develop its own virtual space within Sony’s PlayStation Home. Known as “Audi Space,” this new virtual feature will be available beginning later this year and it will include an Audi-related TV channel with all kinds of video content about the German brand.

In December, makers of Audi Space plan to expand into a Vertical Run. This is going to be a “futuristic racing game featuring Audi’s e-tron concept,” according to an article at Cnet.com. In the game, racers will collect as much electrical energy as they can and race for the highest possible speed.

“Most young people gain their first driving experience from video games,” explained Kai Mensing with Audi’s Online Marketing. “With the Audi space, we can bring this target group into contact with our brand in a highly emotion-packed and interactive environment, and demonstrate our ‘Vorsprung durch Technik’ with the virtual e-tron race.’”

The luxury automaker isn’t stopping there, either. Those involved with the project plan to add even more content to Audi Space in 2010 and probably beyond. It’s a great way to get the name out there to the gamers who will be driving soon and it is great exposure for the Audi brand.