Volkswagen, in many ways, has been one of the most aggressive companies when it comes to embracing the digital age. The new European hatchback, the Golf GTI Mark 6, takes this idea to a whole new level in terms of its marketing.

This vehicle will feature an all-digital advertising campaign. The campaign utilizes social media, rich media ads, and pay-per-click search ads to drive traffic to a dedicated site. While at the site, prospective buyers can race a virtual GTI on a race track, and try to get the best time possible.

The marketing campaign tells the story of the conception of the GTI. The first GTI was built and designed secretly by engineers from Volkswagen in their spare time. On the site, you can get behind the wheel of a scale model of the GTI, racing it along the streets of a miniature city, utilizing tiny cameras.

If you appreciate quality cars an an innovative approach, check out what Volkswagen has to offer. Get to your local VW dealer today.